Offering full service, passionate interior design since 2001.
By Design takes on projects with a commitment to
integrity and a goal of enhancing the atmosphere
in the places people work and live.

Residential Interior Design

Home in its entirety is to be enjoyed.

Less is more and more can always be added.

We believe in shopping by braille ~ it has got to feel good.

We bring a little outdoors, indoors, and equally, bring indoors, outdoors.

Just about anything can be hung on a wall.

Animal prints never die.

Unique design takes energy and is worth the effort.

These are just a few of our beliefs that help guide our residential interior design.

Kelly Bracewell

About Kelly

Kelly Bracewell is a Santa Rosa interior designer whose Sonoma County upbringing is evident in her sensitivities to materials, colors and forms that are abundant in the wine country.

Kelly found herself organically drawn to design, color, and unique furnishings from a young age. Her natural tendency in design was called to her attention by the architects, contractors and designers she was working with while building a custom home in the wine country of Sonoma County over two decades ago.

Choosing to go back to school for her design degree through New York Institute of Art and Design, Kelly has been designing ever since.

Kelly began the company, By Design in 2001. She chose to start the company to offer her clients personal, professional, and efficient avenues towards their design needs and holds true with this attitude.

Contact Kelly Bracewell at (707) 291-8015 to learn more.

"I have known Kelly Bracewell for over 12 years and when I decided to remodel my home in Santa Rosa I asked if she would be available for the project. I still consider myself extremely fortunate to have had her expertise for the remodel.

First and foremost she is delightful to work with. She is upbeat and bright and definitely knows her stuff when it comes to everything decorating. In addition she understands and addresses the construction details of a project, something that very few designers either understand or fully address in their work. She is very professional and cost conscious. To that end she often works with the same subcontractors and these artisans, with whom she has developed long standing relationships, do outstanding work and behave in an honest and ethical manner. Even though I was doing a very extensive remodel I had a strict budget. Kelly guided me in a way that respected the boundaries of my budget while occasionally splurging on certain items that made the entire project “pop” elevating the quality of the final product.

Two years ago I decided to remodel our ranch house in Mendocino county and again Kelly helped me as decorator, and I could not be more thrilled with the outcome. Kelly’s creative ideas, eye for color and overall stewarding of the project were absolutely necessary to realize the amazing results that I was seeking and achieved.

She is able to incorporate the best of what the client wants as well as the client’s taste and color preferences into the final product which is both professional and reflective of the homeowner. She understands the bottom line and is respectful of the budget. Ultimately she is a ray of sunshine and a pleasure to work with even during the stress of remodeling. I am confident that if you are fortunate enough to employ Kelly you will be thrilled with her and the work that you undertake."

Lisa Weger

Commercial Interior Design

Commercial spaces can have fun too.

"Kelly has been a tremendous interior designer to work with.

We have done several interesting projects over the past few years and she is consistently creative, attentive and flexible. Kelly has an excellent approach in bringing appealing options to the table, guiding owners through the process and always carrying a positive attitude and adding an upbeat atmosphere to meetings and decision making sessions. She is a good listener and is willing to mold her ideas to fit the project and the needs and ideas of all involved. I would recommend her highly.

Ken Lafranchi, Architect


One of the biggest myths is that an interior designer costs too much. The truth is that you actually can save money using a designer. Interior designers have the ability to take lay-out, size, color, texture and construction and put them all together. We can help avoid those costly mistakes.

By Design offers the following aspects of interior design services:

  • Hourly consultation
  • Full service commercial and residential design
  • Interior finish and color selections
  • Collaborating with architects and contractors
  • Project management
  • Guided furniture shopping
  • Event planning

"Kelly offers her clients a laid-back comfort in an up-tempo setting.

Kelly pulls all the pieces together: paint, fabric, texture, space, color and materials to create a one of a kind design."

Linda Barr, Redwood Empire Vineyard Management

We put a clients vision into reality.

Contact us today to get started.
(707) 291-8015