07 May 2024
Uncategorized Permalink

Balancing Functionality and Aesthetic: “4” Strategies for Designing Spaces With Diverse Needs

May 7, 2024

In the quest to create spaces that are both functional and visually appealing, we’ve gathered insights from top executives and design strategists. From selecting transformable furniture pieces to prioritizing flexible layouts, explore the four key strategies these professionals employ to cater to diverse needs in space design.

  • Select Transformable Furniture Pieces
  • Incorporate Built-In Storage
  • Zone the Space for Diverse Activities
  • Prioritize Flexible Furniture and Layouts

Select Transformable Furniture Pieces

The approach to designing a versatile family room lies in the selection of transformable furniture pieces, such as ottomans that double as storage or wall beds that can be tucked away when not in use. I focus on maintaining a neutral backdrop, which allows for seasonal changes in decor or functionality without a complete overhaul. Technology also plays a significant role; integrating smart-home features like adjustable lighting and motorized window treatments helps accommodate different activities throughout the day. Lastly, I make sure that each area within the room feels inviting and comfortable, which encourages usage and enjoyment of the space.

AJ Eckstein, CEO, Creator Match

Incorporate Built-In Storage

In designing a multi-purpose family room, the key is to incorporate built-in storage solutions that can hide clutter and maintain a clean aesthetic. Custom shelving and hidden cabinets allow for easy organization of toys, books, and multimedia, keeping the space tidy and stylish. I choose a color palette that reflects the home’s overall theme but add playful elements like patterned wallpapers or bold art pieces to delineate different areas. Lastly, I ensure the furniture is both comfortable and chic, using materials that are both appealing and easy to clean.

Alexa Guarnaschelli, Executive Chef, Butter

Zone the Space for Diverse Activities

To create a multi-functional family room that meets diverse needs, I start by understanding the daily activities that the space needs to accommodate. This involves selecting durable materials and finishes that can withstand heavy use, from kids playing to hosting guests. I then divide the space into zones using area rugs or different paint colors to define areas for watching TV, playing games, or relaxing. Each zone is styled to ensure it feels cohesive yet distinct, maintaining an overall harmonious look.

Adrian James, Product Manager, Featured

Prioritize Flexible Furniture and Layouts

When balancing functionality and aesthetic appeal in a multi-purpose family room, I prioritize flexible furniture and adaptable layouts. For instance, modular sofas and extendable tables allow the space to be reconfigured based on the current need, whether it’s for relaxation or entertainment. I use neutral tones for larger items to ensure longevity in style, while incorporating vibrant accents through cushions, art, and rugs for personality. Strategic lighting, such as layered options that include ambient, task, and accent lighting, also plays a crucial role in adapting the space for different uses.

Jon Schneider, President, Recruiterie

07 May 2024
Uncategorized Permalink

Defining Success: “4” Key Indicators of a Successful Marketing Campaign

May 7, 2024

In the quest to pinpoint the hallmark of a triumphant marketing effort, we’ve gathered insights from top executives, including CEOs and Presidents. They’ve shared their wisdom on everything from aligning the campaign’s message with brand values to exceeding objectives with measurable ROI. Here are the four key indicators these leaders use to define a successful marketing campaign.

  • Aligns Message with Brand Values
  • Differentiates Brand in Marketplace
  • Resonates with Company Goals
  • Exceeds Objectives with Measurable ROI

Aligns Message with Brand Values

In my view, a successful marketing campaign delivers a compelling message that aligns with the core values and proposition of the brand. It should creatively engage the target audience, making use of data-driven insights to personalize the experience and increase relevance. A successful campaign also generates measurable outcomes, whether in terms of engagement, conversion rates, or direct revenue growth. Furthermore, it should leave the audience with a clearer understanding of the brand and its offerings.

Brett Farmiloe, CEO, Featured.com

Differentiates Brand in Marketplace

For me, a successful marketing campaign is defined by its ability to break through the noise and differentiate the brand in a crowded marketplace. It should be innovative, leveraging new technologies and platforms to reach and engage audiences in unexpected ways. The campaign must be adaptable, responding to real-time insights and feedback to optimize performance. Most importantly, it should foster a positive and authentic connection with the audience, building trust and brand equity.

Alex Guarnaschelli, Executive Chef, Butter

Resonates with Company Goals

A successful marketing campaign is one that is strategically aligned with the company’s broader goals and resonates deeply with the target demographic. It uses creative and relevant content to capture attention and sustain engagement throughout the campaign duration. Success can be measured by the campaign’s ability to not only attract new customers but also increase loyalty among existing ones. Ultimately, the campaign should contribute to a tangible uplift in business metrics, proving its effectiveness.

Adrian James, Product Manager, Featured

Exceeds Objectives with Measurable ROI

I define a successful marketing campaign as one that not only meets but exceeds its set objectives, whether that’s increasing brand awareness, generating leads, or boosting sales. It should effectively engage the target audience and evoke the desired response, be it through compelling storytelling or innovative use of media. Measurement is key, so a successful campaign must also provide clear metrics that demonstrate a positive return on investment (ROI). Finally, it should enhance the overall brand perception and leave a lasting impact on the audience.

Jon Schneider, President, Recruiterie

07 May 2020
Uncategorized Permalink

How to Transform Your Living Room into the Perfect Cinema Room

May 7, 2020

Many of us dream of having a cinema room. Whenever you check out properties worth millions, they always seem to have a room just dedicated to watching the best films. While you might be a long way away from owning a house like that, it is possible to replicate a cinema room within your own home without sacrificing your sitting room. Let’s take a look at how you can achieve this.

Dark Walls

One of the first things you should do is paint the walls a dark color. Even a small room can be painted in a dark color with some careful planning. For example, you should try to pick a matte paint over a gloss one, and you should aim to keep at least one of the walls a brighter neutral. Dark walls can also look incredibly striking and they could make your room look amazing with some other careful choices. Especially when paired with a natural area rug.

Heavy Curtains

To aid these dark walls, you should also look into some thick and heavy curtains that will help to block out the light. This will help to emulate the feeling of a cinema, especially in a living room where there might actually be a lot of natural light. Make sure you can tie these curtains out the way so you can still enjoy the light of your sitting room when you aren’t watching films.

Smart Tech

With so many films now accessed through online streaming platforms, you may want to look into an indoor TV antenna so your signal is always strong and clear. By investing in a piece of tech like the SMARTenna which has the power of 7 TV antennas in one, you still get to take advantage of a great antenna that is hidden within a small casing perfect to be placed somewhere where it won’t be noticed. 

Seating

Are you going to be hosting all the movie nights and sports parties from now on? If you are, you need to make sure that you have all the right seating to allow you to do so. A large sectional sofa is fantastic for squeezing a lot of people in. However, it can dominate a room if you have a small space. Adding in soft extras like blankets and cushions will also help people find a place to sit even if the seats are full.

Smart Lighting 

One of the most irritating things can be all getting comfortable and then realising that the light has been left on. Instead of wasting time jumping up and down, why not invest in some smart lighting? This will allow you to control the brightness and even the colour of the lights in your room from your phone or even with your voice. It might be perfect for setting the tone of the evening to match the film you are about to watch.

Making your own cinema within your living room might be easier to pull off than you expect. With some careful changes and smart choices, you could soon be sitting down to watch a film in your brand-new cinema room!